Betsson is primarily an online gambling company that was founded in 2001 by Fredrik Sidfalk, Henrik Bergquist and Anders Holmgren. Its main focus has been the European markets where it has had massive success that has led to it being listed on the Nordic Stock Exchange and it now boasts well over a million registered customers. The casino was established in 2001 and since that time has gained the trust of players all around the world as well as the good reputation of a reliable casino online. The Betsson online Casino offers the amazing collection of video slots, virtual table games, video poker and casino games from the leading suppliers Microgaming, Realistic Games.

• Betsson Casino Wiki Games
• Betsson Uk

Betsson AB is a Swedish company that offers a number of online gambling products, such as casino, poker, bingo, sports betting and scratch cards through more than 20 online gaming brands including Betsson, Betsafe and NordicBet.^[2] Betsson AB is listed on the NASDAQ Stockholm Large Cap List.^[1][3][4]

Corporate history[edit]

Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided slot machines to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with Investment AB Kinnevik, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company buys into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquires a license in Malta. In 2006, Cherryföretagen changes its name to Betsson and the traditional gaming operation in the business sector of Cherry merges into a new group, Cherryföretagen, which later shortens the name back to Cherry and launches its own online sector based in Malta.^[5] Ulrik Bengtsson stepped up as CEO of Betsson in March 2016, and took over after Pontus Lindwall, who has stayed on as chairman of the board. Ulrik Bengtsson stepped down as CEO on 09.04.2017 and was succeeded by Pontus Lindwall. As a consequence, Patric Svensk was appointed Chairman of the Board after Pontus.^[6][7][8][9]

Products[edit]

Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in Malta.^[1][10]

In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.^[11]

Mobile Apps

BetSafe released the free mobile app for App Store on May, 26 in 2016. Since then it has 25 updates.

Later in 2016, Betsafe has added Poker and Virtual Sports to their app. In new updates they have also added new games, recently played widget, personalized casino lobby and have included a navigation tab bar.

As for Android, Betsafe provides an app developed by BML Group ltd, compatible with wide range of Android devices including Samsung, Xiaomi, Motorola, Huawei, Vivo, LG, Sony, and HTC.^[12]

Business acquisitions[edit]

In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing Unibet in the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.^[13][14]

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding Jackpot247, SuperCasino and Vernons to its European gaming multi-brand portfolio.^[15]

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.^[16]

Awards[edit]

Betsson received the Best Customer Service Award at the prestigious 10th Annual eGaming Review (EGR) in London. Betsson is ahead of 800 participants. For the fourth consecutive year, the Bettson Group has been the customer service winner of the year.^[17]

Data Breach[edit]

In January 2020 Jackpot247 sent emails to all of their customers advising them that they had suffered a data breach with the following message:

Betsson Casino Wiki Games

'We regret to inform you that Jackpot247 has suffered a security incident and some of your personal data has been revealed to an unauthorized person. We took various mitigating measures and the unauthorised person is no longer able to access your data. Rest assured that our investigations show that your credit card, payment information, password and copies of any documents sent to Jackpot247 have not been accessed and remain secure. After conducting detailed investigations into the incident, we can confirm that the unauthorised person has been able to access your username and name, email address, telephone number, residential address, date of registration and some internal activity classifications that are not of relevance to the unauthorized person.

It is our duty to report this data breach to you and inform you what data has been compromised.'

Users were advised to reset passwords and be wary of phishing emails being received.^[18]

References[edit]

1. ^ ^abc'2015 Annual Report'(PDF). Betsson AB. Archived from the original(PDF) on 8 May 2016. Retrieved 6 April 2016.
2. ^'About Betsson Group'. www.betssongroup.com. Retrieved 2017-06-17.
3. ^'Koncernstruktur - Betsson AB'. Solid Info. Retrieved 5 August 2014.
4. ^'About Us'. Betsson. Retrieved 5 August 2014.
5. ^http://cherry.se/en/cherrys-history/%7C Cherry. Retrieved 7 April 2017
6. ^'BETSSON AB - Grunddata' (in Swedish). Solid Info. Retrieved 5 August 2014. Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
7. ^'History'. Betsson. Archived from the original on 2014-09-14. Retrieved 5 August 2014.
8. ^'Betsson - superaktien som stigit över 11 000 procent' (in Swedish). Svenska Dagbladet. Retrieved 5 August 2014.
9. ^'Tar hem spelet' (in Swedish). Affärsvärlden. Archived from the original on 8 August 2014. Retrieved 5 August 2014.
10. ^'Om Betsson' (in Swedish). Betsson AB. Retrieved 6 April 2016.
11. ^'Betsson signs deal to integrate daily fantasy sports platform'. BestBettingSites.uk. 27 November 2017. Retrieved 27 November 2017.
12. ^'Betsafe Casino Mobile App Review'. JackMobileCasinos. 2019-01-26. Retrieved 2020-06-24.
13. ^'Annual Report 2011'(PDF). Betsson AB. Archived from the original(PDF) on 2 April 2015. Retrieved 5 August 2014.
14. ^'Betsson i ledande roll' (in Swedish). Dagens Nyheter. Retrieved 5 August 2014.
15. ^'Betsson completes £26 million acquisition of NetPlay TV'. SBC News. 2017-03-31. Retrieved 2017-06-17.
16. ^'GiG strikes deal to offload B2C assets to Betsson'. iGaming Business. February 14, 2020.
17. ^Karpenko, Andy. 'Betsson reseña'. revizorro.org (in Spanish).
18. ^'Jackpot247 Suffers Data Breach'. Casino Listings Online. 21 January 2020. Retrieved 29 January 2020.

External links[edit]

• Betsson AB Corporate information

Betsson casino is a Swedish company that has been around since 1963. It is an online casino that has a wide range of game selections like slot machines, poker, bingo, sports betting, and scratch cards. Apart from these, the casino also has its own lobby for enthusiasts of live dealer games.

Most of the games that run on the casino are from world-renowned game developers like WMS, NetEnt, and Microgaming.

Betsson Casino Games

Betsson is home to more than a thousand games. Here is a list of the games that you will find in the online casino.

• Slots – there are over 1,500 slot machines available in the casino. Players will find all sorts of slots here like five-reel slots and classic ones. There are several options where a gambler can play only those that have wilds, scatters, and free spins. There are also progressive slots that can pay as much as €7.000.000. Examples of the most popular slot machines are: Starburst, Book of Legend, Jumanji, Gonzo’s Quest, Book of Dead.
• Table & Card games – there is a healthy selection of card games found in the casino. There is a separate lobby for this found in the gambling operator’s menu. The casino offers different varieties of poker, blackjack, and roulette. There are also scratch cards for those who are feeling lucky.
• Live and VR games – in the live casino, the main offerings are blackjack and roulette. There are 26 game rooms here that you can join. If you are looking for other live games, your other options are baccarat, Dream Catcher, and poker. Here, the poker is against a dealer, not other players.
• Sports Betting – the casino offers more than 400 games in its sportsbook section: Football, Basketball, Bowling, Boxing, Darts, eSports
• Poker – in this lobby, you have the option to download and install the software, download the mobile app so you can play on the go, or simply play through your browser. There are several rooms here with different buy-in amounts. On average, there are around 3,000 active players online.

Bonuses and Promotions

To get more value out of your money, review these promotions and choose the best one that gives you more value for your investment.

• Welcome Offer

The Betsson bonus for a new player is a 100% matchup on your first deposit. The matchup is capped at €100 with a minimum deposit of €10. The bonus is restricted to players from specified regions and only new players can avail it. Those who deposit through Neteller or Skrill are not qualified to take the promotional bonus.

When using this bonus funds, you can only stake a maximum of €6 on table games and only €0.50 per line on slot machines. Any bet that exceeds this amount may lead to account closure.
The wagering requirement is 35x for the bonus. This should be completed within 30 days.

If you attempt to withdraw without completing this requirement, your bonuses and the winnings from them will be forfeited. Not all games have the same wagering contribution. Slot machines have the highest at 100%. The rest are ranging between 5% and 15%.

• Cash Grab

Over €10.000 in cash prizes will be given away. This is a raffle promotion and each €20 wager will grant you a ticket. You can only accumulate tickets from selected games. These games are WIXX, Tesla Jolt, Coins of Fortune, and Casino Win Spin.

• €2500 – one winner
• €1000 – four winners
• €500 – four winners
• €100 – 20 winners

• Sportsbook

If you are keen on betting in sports, the promotion you need to join is specific to the Sportsbook lobby. There is a different welcome bonus offered here wherein you can claim 100% deposit matchup bonuses twice. The first deposit is maxed at €75 and the second one is capped at €50.

This means that if you deposit €75, your total playing money is €150. The same principle applies to your second deposit. Since the first deposit bonus is capped at €75, you will still get an extra €75 even if you deposit €100.

You must wager this bonus amount at least 10x and you must stake at games with a minimum odd of 1.5. You must meet the wagering requirement within 30 days. If you met this requirement, you must withdraw your money within 30 days or the casino will forfeit the bonus and all winnings from it.

The minimum deposit required to qualify is €10. You can only get the second deposit bonus after your first one is depleted.

• Poker Bonus

Those who want the thrill of competing against other players are encouraged to get the poker welcome bonus. A poker player can get as much €2.000. This is not a lump sum but it is awarded in increments. Before you can avail this, you must register in the casino, download the client software, and then register an alias.

Poker players who will take this promotion must know that there is a loyalty system in place here. For every $10 you spend on a buy-in, you will be rewarded 1 point. You can accumulate these points and swap them later for cash.

Deposit and Withdrawal Methods

The casino offers seven deposit methods.

Betsson Uk

For withdrawal, your options are:

Withdrawal Method Fee Minimum Timeframe

Licensing and Restricted Countries

The official name of the casino is BML Group LTD. It is licensed by the Malta Gaming Authority. It is also licensed by the British Gambling Authority.

There are over 50 countries not allowed to play in Betsson. Examples of these countries are:

• Algeria
• Portugal
• China
• Malaysia
• Yemen

Customer Support

You can reach customer support through phone, email, or chat. The live chat has a response time of 30 seconds and it is available 24/7.

The email response time is within an hour while phone reps may be contacted in as short as two minutes.

Security and Safety

Betsson games are separately licensed by different bodies based on the game aggregator. As far as safety and security are concerned, the company is certified by the Global Gambling Guidance Group. Commonly referred to as G4, this organization monitors and certifies whether a gambling operator is exercising fair gaming.

The banking systems of the casino are all PCI-compatible. This means that it has the right mechanisms to protect your personal and financial information. In addition, its encryption methodology is certified by Verisign.

Rewards, Resume, and Recognition

The casino has not yet received any awards from independent gambling organizations for its gambling operations. The exception is its customer service which has won the EGR Operator Awards. It has consistently been awarded from 2014 to 2018 except 2015.